This framework will help you structure your thinking and prepare your business case.
• What is the brand about?
• Elevator Pitch: Describe your innovation in a paragraph
• What opportunities is your brand tapping into
• Which category/division of the fashion world do you fall into?
• How much will your innovation cost? Provide a cost overview breakdown.
• What data will you collect with consumers’ consent?
• What will you do with this data?
• How will you monetize your innovation? What is the business model behind it?
• Describe the Key Performance Indicator you will use to assess the success of your innovation.
• What is the expected financial ROI from your innovation?
• Is your solution scalable at a worldwide level?
• Do you have additional information we should consider regarding your innovation?
Make sure to build a clear brand identity by incorporating a logo, a brand name, a tagline, and other elements.